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Cover image for book MindTap for Andrews/Shimp's Advertising, Promotion, and other aspects of Integrated Marketing Communications, 1 term Instant Access

MindTap for Andrews/Shimp's Advertising, Promotion, and other aspects of Integrated Marketing Communications, 1 term Instant Access

By:J. Craig Andrews;Terence A. Shimp;
Publisher:Cengage Learning US
Print ISBN:9798214509747
eText ISBN:9798214509730
Edition:10
Format:Online Resource

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