Sight, Sound, Motion: Applied Media Aesthetics

Media aesthetics have gained prominence with the dramatic advances in the digital technology of video and electronic cinema, making Herb Zettl’s SIGHT SOUND MOTION: APPLIED MEDIA AESTHETICS more applicable than ever. The Eighth Edition continues to be the most comprehensive book on the market, not only describing the major aesthetic image elements -- light and color, space, time-motion, and sound -- but also presenting in-depth coverage on how they are creatively used in television and film. Zettl’s thorough coverage of aesthetic theory and the application of that theory place this contemporary and highly relevant text in a class by itself. It equips students to think critically about media aesthetics and apply them to production situations. Richly illustrated and now presented in full color, this edition features strong visuals that often draw on traditional art forms, such as painting, sculpture, and dance. A comprehensive digital learning solution is available through MindTap.