Back to results
Cover image for book Services Marketing: Concepts, Strategies, & Cases

Services Marketing: Concepts, Strategies, & Cases

By:K. Douglas Hoffman; John E.G. Bateson
Publisher:Cengage Learning US
Print ISBN:9780357718308
eText ISBN:9798214352336
Edition:6
Format:Reflowable

eBook Features

Instant Access

Purchase and read your book immediately

Read Offline

Access your eTextbook anytime and anywhere

Study Tools

Built-in study tools like highlights and more

Read Aloud

Listen and follow along as Bookshelf reads to you