Media Now: Understanding Media, Culture, and Technology
| By: | Joseph Straubhaar; Robert LaRose |
| Publisher: | Cengage Learning US |
| Print ISBN: | 9781305950849 |
| eText ISBN: | 9798214348735 |
| Edition: | 10 |
| Copyright: | 2018 |
| Format: | Reflowable |
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Updated with the latest developments from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10e, encourages students to think critically about the media and its effects as it equips them with a thorough understanding of how media technologies develop, operate, converge, and impact society. The text offers a comprehensive introduction to the global media environment and ongoing developments in technology, culture, and critical theory transforming the rapidly evolving industry. A focus on essential history, theories, and technical knowledge develops students' media literacy skills to prepare them for careers in the fields online, interactive, and traditional media. It includes new coverage of mobile media consumption, Internet governance, international issues, online privacy, and more.