Worldwide Casebook in Marketing Management
| By: | Luiz Moutinho |
| Publisher: | World Scientific Publishing |
| Print ISBN: | 9789814689601 |
| eText ISBN: | 9789814689625 |
| Edition: | 0 |
| Copyright: | 2016 |
| Format: | Reflowable |
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Table of Contents
Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.