Chinese Multinationals
| By: | Larcon Jean-paul |
| Publisher: | World Scientific Publishing |
| Print ISBN: | 9789812835000 |
| eText ISBN: | 9789812835017 |
| Edition: | 0 |
| Format: | Page Fidelity |
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This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.