Brand Vinci
Decoding Facets of Branding| By: | Pavan Padaki |
| Publisher: | Bloomsbury UK |
| Print ISBN: | 9789386250506 |
| eText ISBN: | 9789384052966 |
| Edition: | 1 |
| Copyright: | 2015 |
| Format: | Reflowable |
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Brand Vinci decodes the concept of branding here and now, with a fresh and unique perspective. The decoded facets are practical and useful not only to marketing professionals but also to entrepreneurs,B-school students and could also be highly applicable to one's own personal life.
Written by a brand practitioner and corporate trainer and based on interactions with marketing professionals during workshop and client engagements, this book demystifies branding concepts for brand owners, managers and students.