Tácticas y Estrategias de Precios
| By: | Thomas T. Nagle |
| Publisher: | Pearson HispanoAmerica Contenido |
| Print ISBN: | 9788420535616 |
| eText ISBN: | 9788420535616 |
| Edition: | 3 |
| Copyright: | 2002 |
| Format: | Page Fidelity |
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El libro mantiene un enfoque integral abarcando los tres pilares básicos de la fijación de precios: Costes demanda y competencia. De esta manera se ha desarrollado una guía práctica y legible para que el lector aprenda a fijar precios eficazmente.