Marketing
| By: | Philip Kotler |
| Publisher: | Pearson HispanoAmerica Contenido |
| Print ISBN: | 9786073238601 |
| eText ISBN: | 9786073238601 |
| Edition: | 16 |
| Copyright: | 2017 |
| Format: | Page Fidelity |
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Table of Contents
El lector de esta nueva edición descubrirá que la presentación activa e integradora del libro logra un enfoque claro y convincente del valor del cliente y que este innovador diseño facilita al estudiante la comprensión y el aprendizaje. Este libro se basa