Strategy and Success Factors of Business Schools
| By: | Anne Kathrin Adam |
| Publisher: | Springer Nature |
| Print ISBN: | 9783658145187 |
| eText ISBN: | 9783658145194 |
| Edition: | 0 |
| Copyright: | 2016 |
| Format: | Page Fidelity |
Lifetime - $65.99
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus.