Low-Income Consumers as a Source of Innovation
Insights from Idea Competitions in Brazilian Low-Income Communities| By: | Aline Krämer |
| Publisher: | Springer Nature |
| Print ISBN: | 9783658089290 |
| eText ISBN: | 9783658089306 |
| Edition: | 0 |
| Copyright: | 2015 |
| Format: | Page Fidelity |
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The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.