Moderne Konzepte des organisationalen Marketing
Modern Concepts of Organisational Marketing| By: | null |
| Publisher: | Springer Nature |
| Print ISBN: | 9783658046798 |
| eText ISBN: | 9783658046804 |
| Edition: | 0 |
| Copyright: | 2014 |
| Format: | Page Fidelity |
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Das Buch widmet sich dem organisationalen Marketing, d. h. Marketing gegenüber Organisationen aller Art als Zielgruppen. Es werden neue Erkenntnisse aus der Theorie und Praxis des Business-to-Business- und des Science-to-Business Marketing aufgezeigt.