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Cover image for book Sales Coaching by Benedict

Sales Coaching by Benedict

Sales Success with Clear Structures and with Heart
By:Karl Herndl
Publisher:Peter Lang
Print ISBN:9783631646847
eText ISBN:9783653992915
Edition:1
Copyright:2014
Format:Reflowable

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The starting point for this book was the author’s experience that much of what happens in sales happens randomly and incidentally. While searching for a proven structure he discovered the Rule of St Benedict, and transferred the content of these rules to sales. At first glance the undertaking seems a little ambitious, but it does succeed in delivering convincing results and practical benefits for the streamlining of sales processes. The central chapter of the book offers a sales structure which can be easily adapted for sales in all sectors.

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