Research Methods and Techniques in Public Relations and Advertising
| By: | Aydın, Bayram Oğuz / Şahinm, Emine |
| Publisher: | Peter Lang |
| Print ISBN: | 9783631718766 |
| eText ISBN: | 9783631718780 |
| Edition: | 1 |
| Copyright: | 2017 |
| Format: | Reflowable |
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Table of Contents
The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.