Marketingforschung
| By: | Carsten Baumgarth; Michael Bernecker |
| Publisher: | De Gruyter |
| Print ISBN: | 9783486250428 |
| eText ISBN: | 9783486799781 |
| Edition: | 1 |
| Copyright: | 1999 |
| Format: | Page Fidelity |
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Table of Contents
Zentrales Thema für das Prüfungsfach Marketing: Es wird gut verständlich und unter dem Aspekt Wissenreproduktion aufbereitet dargestellt. Ausdem Inhalt: Grundlagen der Marketingforschung. Definition. Design. Datengewinnung. Datenanalyse. Dokumentation.