Controlling and Berlin Balanced Scorecard Approach
| By: | Wilhelm Schmeisser; Lydia Clausen; Rebecca Popp; Carsten Ennemann; Olaf Drewicke |
| Publisher: | De Gruyter |
| Print ISBN: | 9783486705652 |
| eText ISBN: | 9783486707748 |
| Edition: | 1 |
| Copyright: | 2011 |
| Format: | Page Fidelity |
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The “Harvard Balanced Scorecard model” by Kaplan and Norton wishes to make strategies communicable and more manageable for companies across all management levels within the company. To this effect, the balanced scorecard is a qualitative controlling or performance management instrument.