Distribution Strategy
The BESTX® Method for Sustainably Managing Networks and Channels| By: | Livio Moretti |
| Publisher: | Springer Nature |
| Print ISBN: | 9783319919584 |
| eText ISBN: | 9783319919591 |
| Edition: | 0 |
| Copyright: | 2019 |
| Format: | Reflowable |
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This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks. Every good business manager needs to have a microscope on one eye and a telescope on the other eye – this practical, easy to follow book, anchored in solid analytic principles, allows for fast and solid transitions between diagnosis, long-term strategic thinking, and short-term execution. Bruno Barcelos, General Manager Sandoz, a Novartis Company