Strategy and Communication for Innovation
Integrative Perspectives on Innovation in the Digital Economy| By: | null |
| Publisher: | Springer Nature |
| Print ISBN: | 9783319495408 |
| eText ISBN: | 9783319495422 |
| Edition: | 3 |
| Copyright: | 2017 |
| Format: | Page Fidelity |
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This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.