The Reputable Firm
How Digitalization of Communication Is Revolutionizing Reputation Management| By: | Pekka Aula; Jouni Heinonen |
| Publisher: | Springer Nature |
| Print ISBN: | 9783319220079 |
| eText ISBN: | 9783319220086 |
| Edition: | 0 |
| Copyright: | 2016 |
| Format: | Page Fidelity |
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Table of Contents
This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust.