Online Political Communication
How to Use the Web to Build Consensus and Boost Participation| By: | Gianluca Giansante |
| Publisher: | Springer Nature |
| Print ISBN: | 9783319176161 |
| eText ISBN: | 9783319176178 |
| Edition: | 0 |
| Copyright: | 2015 |
| Format: | Page Fidelity |
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This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.