Marketing Library and Information Services II
A Global Outlook| By: | Rainer Ostermann |
| Publisher: | De Gruyter |
| Print ISBN: | 9783110280869 |
| eText ISBN: | 9783110281040 |
| Edition: | 1 |
| Copyright: | 2013 |
| Format: | Page Fidelity |
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With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.