Packaging the Brand
The Relationship Between Packaging Design and Brand Identity| By: | Gavin Ambrose; Paul Harris |
| Publisher: | Bloomsbury UK |
| Print ISBN: | 9782940411412 |
| eText ISBN: | 9782940439799 |
| Edition: | 1 |
| Copyright: | 2011 |
| Format: | Page Fidelity |
Lifetime - $51.29
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.
It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.