The Fundamentals of Design Management
| By: | Kathryn Best |
| Publisher: | Bloomsbury UK |
| Print ISBN: | 9782940411078 |
| eText ISBN: | 9782940439331 |
| Edition: | 1 |
| Copyright: | 2010 |
| Format: | Page Fidelity |
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The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media.
The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.