Basics Design 05: Colour
| By: | Gavin Ambrose; Paul Harris |
| Publisher: | Bloomsbury UK |
| Print ISBN: | 9782940373314 |
| eText ISBN: | 9782940439119 |
| Edition: | 1 |
| Copyright: | 2007 |
| Format: | Page Fidelity |
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Basics Design 05: Colour is a guide to the use of colour in graphic design.
Colour is used to represent thoughts and emotions in a way that no other element of design can. This book explores in depth what colours mean; their inherent associations and cultural connotations. It then tackles how to control colour in a design in order to achieve a desired effect or to fulfil a specific brief.
Starting with the basic principles of colour – how light works, colour wheels, colour combinations and harmonies – the book builds on these principles and explains how the designer can accurately and intentionally control colour.