Psychologie du consommateur - 3e éd.
| By: | Nicolas Guéguen |
| Publisher: | Hachette |
| Print ISBN: | 9782100747214 |
| eText ISBN: | 9782100750900 |
| Edition: | 3 |
| Format: | Reflowable |
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Les découvertes les plus surprenantes de la psychologie scientifique en 100 comptes-rendus d'expériences pour mieux comprendre les techniques d'influence du comportement du consommateur.