Consumer Behavior Theories
Convergence of Divergent Perspectives with Applications to Marketing and Management| By: | Rajagopal |
| Publisher: | Business Expert Press LLC |
| Print ISBN: | 9781947441149 |
| eText ISBN: | 9781947441156 |
| Edition: | 0 |
| Copyright: | 2018 |
| Format: | Page Fidelity |
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This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.