Marketing for Sustainability: Learn to tell your story authentically, avoid greenwashing, and how to reap the rewards of aligning marketing to your CSR and philanthropic efforts
| By: | Kevin Wilhelm; Elyn Andersson |
| Publisher: | Sustainable Business Consulting |
| Print ISBN: | 9781943999101 |
| eText ISBN: | 9781943999101 |
| Edition: | 1 |
| Format: | Reflowable |
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Marketing for sustainability includes understanding stakeholder language, being authentic about a company's brand and aligning its sustainability efforts with an organization’s communication and outreach efforts. Learn how to talk about a company's sustainability efforts in a way that is truthful, authentic, and connects its marketing efforts to everything else an organization is doing on sustainability.