Eye Tracking the User Experience
A Practical Guide to Research| By: | Aga Bojko |
| Publisher: | Rosenfeld Media |
| Print ISBN: | 9781933820101 |
| eText ISBN: | 9781933820910 |
| Edition: | 1 |
| Format: | Page Fidelity |
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Table of Contents
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.