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Cover image for book Why We Fail

Why We Fail

Learning from Experience Design Failures
By:Victor Lombardi
Publisher:Rosenfeld Media
Print ISBN:9781933820170
eText ISBN:9781933820590
Edition:1
Format:Reflowable

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Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.

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