Blind Spot
Illuminating the Hidden Value In Business| By: | Steve Diller; Nathan Shedroff; Sean Sauber |
| Publisher: | Rosenfeld Media |
| Print ISBN: | 9781933820699 |
| eText ISBN: | 9781933820569 |
| Edition: | 1 |
| Format: | Reflowable |
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Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers. In Blind Spot, you'll learn how exceptional organizations—from Disney to Instagram—innovate and sustain valuable, productive customer relationships. Blind Spot's lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your business—and even your shareholders.