The User's Journey
Storymapping Products That People Love| By: | Donna Lichaw |
| Publisher: | Rosenfeld Media |
| Print ISBN: | 9781933820316 |
| eText ISBN: | 9781933820361 |
| Edition: | 1 |
| Format: | Reflowable |
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Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.