Search Analytics for Your Site
| By: | Rosenfeld, Louis |
| Publisher: | Rosenfeld Media |
| Print ISBN: | 9781933820200 |
| eText ISBN: | 9781457102554 |
| Edition: | 1 |
| Format: | Page Fidelity |
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Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.