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Cover image for book Mental Models

Mental Models

Aligning Design Strategy with Human Behavior
By:Indi Young
Publisher:Rosenfeld Media
Print ISBN:9781933820064
eText ISBN:9781933820194
Edition:1
Format:Page Fidelity

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There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

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