Internet Marketing Research
| By: | Ook Lee |
| Publisher: | IGI Global |
| Print ISBN: | 9781878289971 |
| eText ISBN: | 9781930708891 |
| Edition: | 0 |
| Copyright: | 2001 |
| Format: | Page Fidelity |
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This book deals with the timely topics of Internet marketing research. Internet marketing has become an important aspect of e-commerce and various concepts/strategies were implemented to support marketing on the Net. However, discovering what's really working or not in Internet marketing requires whole new approaches of quantitative/empirical methods. Internet Marketing Research: Theory and Practice presents a collection that provides the rigorous tests of the Internet marketing phenomenon.