McLuhan’s Children
The Greenpeace Message and the Media| By: | Stephen Dale |
| Publisher: | ACP - Between the Lines |
| Print ISBN: | 9781896357041 |
| eText ISBN: | 9781926662176 |
| Edition: | 1 |
| Copyright: | 1996 |
| Format: | Reflowable |
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McLuhan’s Children is an inside look at Greenpeace’s rise to global prominence through its savvy use of mass media imagery. From the flamboyant, guerilla-theatre approach to the emergence of environmentalism as a dominant international issue.