Back to results
Cover image for book Finding the Sticking Point

Finding the Sticking Point

Increase Sales by Transforming Customer Resistance into Customer Engagement
By:Brady G. Wilson
Publisher:BPS Books
Print ISBN:9780980923193
eText ISBN:9781926645896
Edition:0
Format:Reflowable

eBook Features

Instant Access

Purchase and read your book immediately

Read Offline

Access your eTextbook anytime and anywhere

Study Tools

Built-in study tools like highlights and more

Read Aloud

Listen and follow along as Bookshelf reads to you

This brief, incisive, and entertaining book will take you to that place where sales are made with energy and flow. Finding the Sticking Point shows you how to converse with your customers in ways that help you:

  • Find the point of resistance to a sale
  • Detect its connection of this point of resistance to your cutomer's emotional needs and energizers
  • Build a relationship based on trust
  • Increase your sales by revealing the Bigger Reality between you and your customers.
As the author puts it: "Selling is not about closing sales; it’s about opening relationships: engaging relationships that will support many closed sales."

• 2026 © SAU Tech Bookstore. All Rights Reserved.