Marketing Navigation
| By: | Edmund Bradford; Steve Erickson; Malcolm McDonald |
| Publisher: | Goodfellow Publishers Ltd |
| Print ISBN: | 9781908999238 |
| eText ISBN: | 9781908999252 |
| Edition: | 0 |
| Copyright: | 2012 |
| Format: | Page Fidelity |
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Table of Contents
Billions of dollars are lost from marketing plans that fail to get implemented properly. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. it proposes a practical marketing navigation system to help businesses ensure their plan identifies risks and delivers targets.