Going Global: An Introduction to International Marketing
| By: | FITT |
| Publisher: | Forum for International Trade Training (FITT) |
| Print ISBN: | 9781894566391 |
| eText ISBN: | 9781894566612 |
| Edition: | 3 |
| Format: | Page Fidelity |
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Table of Contents
This guide introduces the fundamental principles and concepts of international marketing.