International Marketing
| By: | FITT |
| Publisher: | Forum for International Trade Training (FITT) |
| Print ISBN: | 9781894566490 |
| eText ISBN: | 9781894566568 |
| Edition: | 6 |
| Format: | Page Fidelity |
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Table of Contents
Addresses the importance of well-planned and efficient research for guiding and promoting company activities. The learner will be able to develop research objectives that are compatible with corporate business objectives and select suitable methods of acquiring data. The course also presents material that will exposethe learner to methods for analyzing and presenting researched data effectively and, consequently, be able to identify and evaluate international trade opportunities.