International Market Entry Strategies
| By: | FITT |
| Publisher: | Forum for International Trade Training (FITT) |
| Print ISBN: | 9781894566476 |
| eText ISBN: | 9781894566551 |
| Edition: | 6 |
| Format: | Page Fidelity |
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Covers a comprehensive assessment of international market entry options for the export of products of services and optimal market entry strategies. The learner assesses barriers to market entry, differentiates between market entry strategies, recommends potential international partners through consultations and analysis of strengths and weaknesses, and negotiates agreements.