International Trade Finance
| By: | FITT |
| Publisher: | Forum for International Trade Training (FITT) |
| Print ISBN: | 9781894566452 |
| eText ISBN: | 9781894566537 |
| Edition: | 6 |
| Format: | Page Fidelity |
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Covers topics such as the development of marketing plans and the implementation and coordination of international marketing activities. Learners are exposed to the principles of marketing functions and the distinctions between domestic and international marketing.