Media Equities: Evaluation and Trading
| By: | Gasson, Christopher |
| Publisher: | Elsevier S & T |
| Print ISBN: | 9781855731943 |
| eText ISBN: | 9780857099983 |
| Edition: | 0 |
| Format: | Page Fidelity |
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Table of Contents
This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and public relations. Each section provides the reader with an analysis of potential costs and incomes, together with opportunities and associated risks. This provides a highly structured and informative view of the media industry. The final section provides an overview of the current developments and possibilities for the future.