Problems in Marketing
Applying Key Concepts and Techniques| By: | Luiz Moutinho; Charles S Chien |
| Publisher: | SAGE Publications, Ltd. (UK) |
| Print ISBN: | 9780761971788 |
| eText ISBN: | 9781849202626 |
| Edition: | 2 |
| Copyright: | 2008 |
| Format: | Page Fidelity |
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Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.