Uncommon Sense, Common Nonsense
Why some organisations consistently outperform others| By: | Jules Goddard; Tony Eccles |
| Publisher: | Profile Books |
| Print ISBN: | 9781846686023 |
| eText ISBN: | 9781847658210 |
| Edition: | 0 |
| Format: | Reflowable |
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This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.
It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.