Owner's Guide to a Small Business Website
What you need and how to get there - without paying the earth| By: | Lisa Spann |
| Publisher: | Hachette |
| Print ISBN: | 9781845285210 |
| eText ISBN: | 9781845285593 |
| Edition: | 0 |
| Format: | Reflowable |
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Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential. This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes - Content management systems and why you need one - Effective search engine optimisation - Ensuring your website works on all browsers and devices - How to integrate social media into your website - Complying with legal requirements and general web standards Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.