The Chinese Television Industry
| By: | Michael Keane |
| Publisher: | Bloomsbury UK |
| Print ISBN: | 9781844576838 |
| eText ISBN: | 9781844576869 |
| Edition: | 1 |
| Copyright: | 2015 |
| Format: | Page Fidelity |
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Television is a massive industry in China, yet fewer people are watching television screens. This ground-breaking study explores how television content is changing, how the Chinese government is responding to the challenges presented by digital media, and how businesses are brokering alliances in both traditional and new media sectors.