The American Television Industry
| By: | Michael Curtin; Jane Shattuc |
| Publisher: | Bloomsbury UK |
| Print ISBN: | 9781844573370 |
| eText ISBN: | 9781844575756 |
| Edition: | 1 |
| Copyright: | 2009 |
| Format: | Page Fidelity |
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Table of Contents
The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States. The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends.