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Cover image for book Audiences and Publics

Audiences and Publics

When Cultural Engagement Matters for the Public Sphere: Volume 2
By:Sonia Livingstone
Publisher:Ingram Publisher Services UK- Academic
Print ISBN:9781841501291
eText ISBN:9781841509235
Edition:1
Format:Reflowable

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In today’s thoroughly mass-mediated world, audiences and publics are, of course, composed of the same people. Yet social science traditionally treats them quite differently. Indeed, it is commonplace to define audiences in opposition to the public: in both popular and elite discourses, audiences are denigrated as trivial, passive, individualised, while publics are valued as active, critically engaged and politically significant.

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