Free Gift Inside!!
Forget the Customer. Develop Marketease| By: | Stephen Brown |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9781841125466 |
| eText ISBN: | 9781841126029 |
| Edition: | 1 |
| Copyright: | 2003 |
| Format: | Page Fidelity |
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Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. * Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas * A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing