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Cover image for book Sloganization in Language Education Discourse

Sloganization in Language Education Discourse

Conceptual Thinking in the Age of Academic Marketization
By:Barbara Schmenk; Stephan Breidbach; ‎Lutz Küster
Publisher:Ingram Publisher Services UK- Academic
Print ISBN:9781788921855
eText ISBN:9781788921886
Edition:1
Copyright:2019
Format:Reflowable

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This volume focuses (self-)critically on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of widespread concepts in current language education research that have become sloganized, this volume comprises a collection of chapters by international scholars that scrutinize the discourse of language education, identify popular slogans and reconstruct the sloganization processes. It promotes critical self-reflection of scholars and professionals in the field of language education – a field that has widely been dominated by the need to develop innovative approaches and practices, at the expense of self-critical work that attempts to situate the field and its approaches within wider historical, cultural and conceptual contexts.

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